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2007 January - The Pour - Dining & Wine - New York Times Blog (#)

„While I™m not sure where Bob got his numbers, I will nonetheless plead guilty to focusing more on wines that cost $20 a bottle and up, though I think it™s a form of reverse snobbery to believe, as many people have told me, that expensive wines are almost all ripoffs. The epitome of that attitude came from Fred Franzia, president of the Bronco Wine Company in Ceres, Calif., who once told me, There’s no wine worth more than 10 bucks a bottle ...“

http://thepour.blogs.nytimes.com/2007/01/11 - Cached

Bridging The Gap: Patrick Guevara's Trademark Blawg: April 2005 (#)

„Bronco Wine Company (Bronco?), which is perhaps best known for its Charles Shaw brand, also markets wines under brands NAPA RIDGE, NAPA CREEK WINERY, and RUTHERFORD VINTNERS. Wines sold under these three labels are made from grapes grown in lower cost wine growing areas such as Stanislaus County, rather from grapes grown in the pricier Napa County.“

http://www.trademark-blawg.com/archives/ 2005_04_01_archive.html - Cached

Vivi's Wine Journal: May 2005 (#)

„ The debate rages on – Appellation (region where the grapes are grown) or Grape varietal or Both – New World wines depend on grape listing with secondary consideration of the region where the wines were grown.  Recently, and apparently quietly, a state appeals court in Sacramento, CA rejected the arguments of Bronco Wine Co ...“

http://www.vivisjournal.com/vivis_wine_notes/2005/05/ index.html - Cached

Dr. Vino's wine blog: A new case of wine before the courts (#)

„Consider my favorite example of the celebrated "Two Buck Chuck," aka Charles Shaw. The producer, Bronco Wine Co. arranged an exclusive retail agreement with Trader Joe's grocery stores with a retail price of $2 within California where no distributor is needed. But every other state requires distributor intervention even though this arrangement is between a large producer and a large retailer.“

http://drvino.blogspot.com/2005/07/ new-case-of-wine-before-courts.html - Cached

Wine Sellers Series Part 6- riotwine.com (#)

„Recently we wrote a blog entry listing many of the special label wines created especially for retailers like Target and Kroger. If Trader Joe’s and Bronco Wine (makers of Two-Buck Chuck) can be successful, why not Costco or Albertson’s. We found a couple of recent articles online that provide insight into this growing […]“

http://blog.thegrapenuts.net/?p=334 - Cached
posted on 2007/02/28

Dr. Vino -- wine picks and politics | A Case of Wine in the Supreme Court (2004-12-07) (#)

„For a striking example of this, consider the example of the celebrated "Two Buck Chuck," aka Charles Shaw. The producer, Bronco Wine Co. arranged an exclusive retail agreement with Trader Joe's grocery stores with a retail price of $2 within California where no distributor is needed ...“

http://www.drvino.com/winepolitics.php?id=00019 - Cached

Quaffability » Blog Archive » Coming Attraction (#)

„From Winebusiness.com we learn that Fred Fanzia and his Bronco Wine Company, creators of Two Buck Chuck and Napa River, among other low-cost wines flooding the aisles of your local Trader Joe’s, is producing a new $4.99 wine made from Santa Barbara fruit.“

http://quaffability.com/?p=165 - Cached

» 2006 » November - (#)

„Santa Barbara County and Santa Rita Hills are names synonymous with quality Chardonnay and Pinot Noir. Bronco Wine forever linked with Two Buck Chuck will also now be known for its Five Buck Napa River and Santa Barbara Landing.“

http://www.lafondwinery.com/wineweblog/ ?m=200611 - Cached

INDEX CAST - Viticulture Enology Department (#)

„Top U.S. Wine Company Establishes Viticulture Chair (12/5/05)   Full Story    Photo: Dr. Bob Wample and Fred Franzia, Bronco - Taken by University Communication“

http://cast.csufresno.edu/ve/ - Cached

Growing Grapes and Winery Escapes: Learn the PR Secrets of Successful Wineries (#)

„The winery giants of the Central Valley are well represented in the book, with chapters dealing with E.&J. Gallo, Bronco Wine Co. and Delicato Family Vineyards.“

http://www.vinebydesign.com/blog/2004/08/ learn-pr-secrets-of-successful.htm - Cached

 

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Posted at March 8, 2007 10:09 PM